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HOW TO: Increase Your Klout Score

(Eric Schwartzman Interviews Megan Berry)

Topics Discussed

  • How Klout establishes online influence
  • The Klout Perks program
  • Overcoming the shortcomings of semantic analysis
  • Measuring popularity vs. influence
  • Klout’s value proposition to marketers and individuals
  • When Klout intends to integrate Google +
  • Measuring individuals vs. measuring media
  • Ethics of establishing influence based on ReTweets
  • Jay Baer covers Why Use Google+
  • +K feature which allows you to give influence to others

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